Agriculture must be seen as a 'food manufacturing industry'
"Global shifts in health, wealth and population are moving the world from a period of commodity abundance to scarcity. Demand for agricultural product
is projected to increase by up to 100 percent by 2050. The latest information
technology and new operating models can help you revamp processes and
take advantage of the vast opportunities being created by ever-growing
marketplaces and demand for quality food."
In the seed business, the varieties created are characterised by a high degree of innovation in many species.